coworkers ignite creativity best in the workplace
iQudo ideation survey, San Francisco (May 2015): One in six survey respondents do in fact get their best ideas on the job.* For most of them time plays a minor role. Instead, almost half of the 84 respondents (47.7) cite "inspiring co-workers" as their number one reason for their on-the-job creativity. * Multiple answers possible.
The survey reveals that creativity is not solely based on the individual, but most importantly on the culture. The findings shift some of the weight for on-the-job creativity from employees to leaders.