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coworkers ignite creativity best in the workplace

iQudo ideation survey, San Francisco (May 2015): One in six survey respondents do in fact get their best ideas on the job.* For most of them time plays a minor role. Instead, almost half of the 84 respondents (47.7) cite "inspiring co-workers" as their number one reason for their on-the-job creativity. * Multiple answers possible.

The survey reveals that creativity is not solely based on the individual, but most importantly on the culture. The findings shift some of the weight for on-the-job creativity from employees to leaders.

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CREATIVE ATMOSPHERE29.1%

CREATIVITY IS REQUIRED27.9%

TIME TO PONDER ABOUT IDEAS20.9%

INSPIRING CO-WORKERS47.7%

OTHER18.6%

why think of creativity as a sport?

Whenever a keynote is given about creativity, at some point Thomas Edison’s quote comes into play: "Genius is 1 percent inspiration, 99 percent perspiration." Creativity is thought of as hard work. But why not see it as a sport? What if we reframe creativity?
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