why creativity is a sport
Whenever a keynote is given about creativity, at some point Thomas Edison’s quote comes into play: "Genius is 1 percent inspiration, 99 percent perspiration." Creativity is thought of as hard work. But why not see it as a sport? What if we reframe creativity?
We like to change the perception of the creative process to be an exciting and rewarding ride similar to running a marathon or climbing a mountain. Peak performance in work and sports equally requires gallons of sweat. However, work is associated with duty, discipline and compulsion, while sports are linked with passion, drive and enthusiasm.
practicing the sports of ideas
Fig: The metamorphic creative process.
It is a primal force; the principle of evolution;
the spark of innovation. Creativity solves problems in a blink.
Creativity is the answer!
The answer that moves mountains and releases endorphins.
Creativity drives people to surpass themselves.
Creativity is a sport.
experiencing Innovator’s High
about robert gerlach, creativity coach
Believing that everyone is an idea athlete, the German-born coach founded iQudo® in 2006. Since then, Robert has pioneered the invention of new methodologies to help facilitate creative knowledge to employees and managers of numerous companies, such as Amway, BASF, Microsoft, Samsung, and SAP. To stay on top of the creativity game, Robert mentors theses at the Karlsruhe Institute of Technology and released the landmark iQudo ideation survey 2015, which was published in Harvard Business Manager (01/2016).