Coming soon: iDishes!

Take a deep breath and think different. Are your plates soon to come with iTunes? Well, it's just an April fool's joke. But hey, just imagine Steve Jobs would plan to invent a product for the market your company is working in. The new iPampers, or the new iCar, or the iInjection Pump. How would your product look like? What insanely great invention would it come with? Why would consumers want to wait in line for days in front of your shop to get your new release?

The innovation process normally starts with asking questions. Steve Jobs probably asked himself a few years ago: "What is the biggest barricade why consumers prefer a PC over a Mac? How can we increase our market share?" [Which was down to 4 percent.] "What are common interests people all over the world share with each other?"

Music! Apple started increasing its market share not with a better computer but with iTunes and the iPod. Whatever your invention might be, start with asking questions what people really want and how you could make the life of your consumers better. Or, how you could contribute to save the world climate. Whatever the needs of nowadays society are, how could you help? It might be even easier to have some out-of-the-box thinkers in your questions meeting. Outsiders who might not have a clue about your market, but by bringing in innocent point of views, might force you, to look at your products differently. As a result you quite possibly could come up with new solutions to old problems.

Have fun rediscovering what you have always known.