What are the challenges that enterprises and industries will be faced with in the upcoming two decades? What products and services will consumers want to be offered in 2030? How can the current margin be sustained and marginal growth be created? There is a one-solution-fits-all answer to these challenges, a very simple one: ideas! Ideas are tomorrow's sustainable assets.

Numerous scientific surveys proved the corporate culture to be the determining factor for economic success of enterprises. We identified 8 principles that make up a creative corporate culture.

This lecture illustrates:

• What you can learn from innovative enterprises like Google.
• What typ of corporate culture re-activates creative thinking amongst employees.
• What kind of environment you need to discover your talents and enhance your creative skills.
• The IQudo® Peak Creative Test shows individual pre-conditions and values for creative performance.

Target group:

• CEOs and Innovation Managers who wish to foster a lean innovation culture.
• Marketing Managers and Project Leaders, who want to sustainably enhance the innovative spirit within the department.
• Supervisors, who want to better understand the motives of High Potentials in order to properly manage them.
• Freelancers and creatives who have already had the taste of an inspiring culture and want to learn more about it.

Further keynotes:

Play! - don't work. Why we should play more in order to be creative.
Have a break - have an idea! Why the best ideas pop-up while having a shower.

Please contact us for more information.