The world is constituted out of relationships. What kind of effects do have virtual relationships to consumer behaviour in the future? How will we shop in 2020? What kind of shop concepts will be needed?
Europe's largest retail giant Lidl is outsourcing the question to 36 participants - professors and students of interior architecture to develop visionary discounter concepts for 2020. Creative coach Robert Gerlach leads through the workshop.
Comment: "We have taken a bigger step, than we thought we would. Visonary ideas we really could
work on!"
- Prof. Hartmut Raiser, RaiserLopes