innovate or die!
The dragon takes the hindmost. More than 50% of all knock offs origin from China, and this dragon ain't slowing down. Confucius said: "Copy your master, and excel him." Yet those who understand R&D as "Rip off and Duplicate" will have to operate under high cost pressure, and against strong competition. Feasible in low wage countries, but deadly for Europe. Only those will remain successful, who:
- Create new markets
- Elate their customers, rather than just satisfying them
- Develop faster than others can copy
- Compete on ideas, rather than on price
To succeed in the 21st century you have to be a visionary supermind. Someone who constantly invents and reaches new dimensions. Following this strategy will make it almost impossible for product piracy. Whoever wants to copy an inventive company will have a hard time to follow. And still they will always follow.
Germany's best idea agent Robert Gerlach knows the secrets on how to find ideas (without using creativity techniques) and how to implement an idea culture within a corporation.




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