mission
We enable people to discover, improve and sustain their creative intelligence in order to empower themselves to develop outstanding ideas and have fun at work. [IQudo = IQ + you do]
Within the organization we cultivate an inspiring atmosphere - this helps ideas to blossom in every division while driving the company into a leading position in the long run.
credo
Creativity is King! Ideas are the most valuable resource. The winner will be the one who is continuously inventive.
Everyone is unique and creative in their own way.
Every company is unique and inherently has all the resources to be innovative.
Ideas arise best while being playful* and intentive at the same time.
Creativity is High-Performance Sports.
what's the meaning of IQudo?
The word "IQudo" is derived from: "IQ" and "Judo" (Japanese: meaning "gentle way"). We gently train the creative intelligence of people, agencies and companies.
[IQudo = IQ + you do]. This wordplay reflects our training approach: We communicate creative knowledge, our participants work on it. Creativity has to be experienced by everyone for himself.
Vocalized: "eye-Q-doh"
*Qualities of playfulness: intrinsic motivation, being different to real live, challenge, excitement, passion, community, competition, unknown outcome and pleasure.




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