30.04.2012
Microsoft goes creative2 days creativity training for Microsoft in Munich, starting on May 3rd.
FAQ: IQudo creativity training
1. For what kind of industries would you recommend the IQudo innovation workshop?
Every kind of industry is perfect for the IQudo innovation workshop (PDF). It doesn't matter if you are dealing with semiconductor technology or washing powder. Our methods focus on people. We open your horizon and foster your out-of-the-box thinking.
2. Why is IQudo not applying standardized creativity techniques?
Top creatives do not use creativity techniques. Why? Because everyone is creative in his own way! Product designer Philippe Stark is having his creative highs while spending a weekend in his bed. Director David Lynch is having coffee and shoko-shakes for breakfast in his favorite diner on Sunset Blvd. And you? What do you need to be creative? That is what we focus on in our creativity training. Besides, why would you copy someone else to be creative yourself? Why apply a standardized method to an individual? To us that doesn't make any sense.
3. What magic creativity technique does IQudo apply?
We develop ideas the way top creatives generate ideas in creative agencies too. We developed the IQudo Coopetition method [cooperation and competition]. We work with two fundamental characteristics of human beings: sozializing and being competitive. Together you develop a unifying vision. In small teams you create ideas. Supporting techniques from acting will help you to understand the creative process.
4. IQudo is offering a consecutive creativity program. Why?
For 99.99 percent of us it's impossible to learn the piano on one day. Creativity is a pretty complex topic. Sustainable results are achieved only through continuous effort. That's why we approach creative thinking out of four different perspectives: cognitive, emotional, intuitive, corporate and out-of-the-box.
- Cognitive perspective: Which skills improve creative thinking?
- Emotional perspective: How crucial is playfulness in the idea finding process?
- Intuitive perspective: Why do ideas pop-up when least expected?
- Corporate perspective: How can the company enhance creative thinking?
- Out-of-the-box perspective: How to manage out-of-the-box-thinkers?
5. Why do you combine fitness with creativity?
Creativity happens all over the body! The IQudo survey idea generation, 2010 has found out that almost 25% of all ideas are generated during movement activities. We explain why creativity and movement is depending upon each other.
6. Would it be sufficient to just take part at the yellow belt training?
Yes and no. If you are first of all interested in getting ready-to-produce ideas you are all set with the yellow belt training. On top, every participant does have a better understanding and is feeling self-confident about his own personal creative skills. However it's like eating chips, one is never enough,...
Not satisfied yet? You still have more questions? Please email Creative Coach Robert Gerlach