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30.04.2012
Microsoft goes creative
2 days creativity training for Microsoft in Munich, starting on May 3rd.
01.04.2012
From Zero to Hero!
The new IQudo® creativity training. Learn how to be creative in a six belt program.
» Creative Skills Training
14.03.2012
Corporate Creativity
Robert Gerlach is giving a keynote about the 8 values of highly creative cultures at WMF in Geislingen on April 11th, 2012.
22.02.2012
Ideas for every business
No matter what business you are in, we'll guide you in finding brilliant ideas.
» FAQ: IQudo idea workshop
29.01.2012
IQudo® Innovation Workshop
How to find brilliant ideas with the unique IQudo® coopetition method.
» Download PDF
01.12.2011
IQudo.com = Very good!
The German magazine for professional training "manager seminare" rated IQudo.com as "very good". Nice gift for christmas. :-)
01.11.2011
Oops, I'm creative!
Keynote about creativity Nov. 21st, WMF Geislingen
22.10.2011
Idea workshop, Munich
Find unique ideas without creativity techniques. October, 28th. Workshop in German language.
» Info & registration
10.10.2011
Ideas Express
Find unique ideas in only 4 hours! The new IQudo Ideas Express Workshop: "White belt".
» Ideas Express Workshop
30.09.2011
IQudo in the Korean News
What Korean companies could do to enhance creative thinking
» Interview with Focus Korea
12.09.2011
IQudo goes Korea
Keynote and workshop on creative thinking for HR Managers on Sep. 28th/29th in Seoul.
» PDF in Korean
26.06.2011
Strategy map
Impact of the IQudo Creativity Training on sales, customers and processes at a glance.
» IQudo impact [pdf]
09.06.2011
Have you been born to follow?
Why it's better being an original than a copycat.
» IQudo Video
29.05.2011
Creativity keynote Amway
Why curiosity is the mother of creativity.
» Video Robert Gerlach
03.05.2011
From zero to hero
The new IQudo Creative Training. Become a creative trainer within six seminars.
01.04.2011
Coming soon: iDishes!
Insanely great! The new striking invention of Apple: "iDishes"
» read more
09.03.2011
"Your stage presence is enormous!"
"A sparkling, interactive keynote about Creative Thinking." - Anke Büttner, Manager AMWAY Academy Europe
25.02.2011
We proudly present: Hegoslab
Our new partner in Korea is a training company focusing on Happiness. Bloom your life and have a look...
» http://www.hegoslab.com/
03.02.2011
Innovation Award for Herma
Congratulations! Our client Herma has just received the ISPA & Innovation Product-of-the-Year Award 2011.
26.01.2011
People love to engage!
What crowdsourcing and employee innovation do have in common.
» read more
08.01.2011
Corporate Creativity 2011
How to build a sustainable creative organization.
» read more
24.12.2010
"Sustainably effective!"
Read the CEOs comment from a company with 800 people about the long-term results of the IQudo® creative training
» read more
08.12.2010
Nothing stops the clownfish
Many, many years ago the clownfish had an idea. An outstanding idea that still keeps him afloat. The clownfish has found his niche. Have you?
» read more
27.11.2010
Parlez-vous créatif?
Robert Gerlach talks about off-the-wall thinkers at the trendforum 2010 in Munich. How to manage and encourage creative talents.
25.11.2010
The Way to Enlightenment
The first IQudo comic is online now! Dive into the world of a creative superhero.
 

Nothing stops the clownfish

Evolutionary pressure typically forces living organisms, to become highly optimized, efficient and unique like the clownfish.

Since "Finding Nemo" the clownfish has become a superstar in the underwater world and indeed he is. Having invented a protection shield that only a few fish do know about, he is one of the rare species that can avoid the potent poison of the sea anemone. It is not exactly known how he accomplishes it. One theory is that the mucus coating of the fish may be based on sugars rather than proteins. This would mean that anemones fail to recognize the fish as a potential food source and do not fire their nematocysts or sting organelles. But this is just one theory. The clownfish still keeps his secret like Coca-Cola keeps its recipe.

Although life under water is no merry-go-round, for the clownfish it is. No fear of being taken over by a bigger fish, no competition, no stress.

What is it that we can learn from the comedian amongst the fish?

Many, many years ago the clownfish had an idea. An outstanding idea that still keeps him afloat. Just one idea made him invincible. This proves again one fact: it's not size that matters, it's the quality. A great idea protects and relaxes. Concerning the results (Herma case study 2009-2011) of our innovation training we assure you to achieve similar effects.