How to manage creatives? Robert Gerlach will give a keynote at the Trendforum 2010 in Munich in November.
Idea Generation Survey: final results
Where do ideas arise and why not while being at work?Only 6.4 percent find their best ideas at work.
The goal of the study was to identify places and activities where people do have their best ideas. Surprisingly not at work. Only 6.4 percent of the respondents had ideas in the workplace. We were interested to know why people did not have ideas at work. We interviewed 534 men and women between 18 and 65 years in Stuttgart, Germany.
Question 1: Where do you have your best ideas? Most frequent answers:
47.9% at recreation, 24.1% at sports, 6.4% at work
Question 2: What prevents you from being creative at work?
36,7% too much stress, 23,5% no privacy, too much distraction, 14,5% innovation and creativity is not requested, 9.3% work kills creativity
Do you have questions about our idea generation survey? Please feel free to send us an email: idea@IQudo.com
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