29.01.2012
IQudo® Innovation WorkshopHow to find brilliant ideas with the unique IQudo® coopetition method.
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According to chronobiologists*, personal performance and concentration are low in the evening hours. Interestingly, the internal clock of the body is connected to the sunlight. When it gets dark outside the body releases melatonin, which is responsible for falling asleep.
Further, Albert Rothenberg of Harvard University has found out that creativity is not about spontaneous inspiration but the result of continuous effort, motivation and endurance. Those characteristics decrease if we suffer from sleep deprivation.
* Science of the intrinsic rhythm of living beings.