innovate or die!

A new superpower is threatening the western civilzation. China is copying uncontrollably our products. Only one man can save us...
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08.03.2010
Survey: idea generation 2.0
IQudo initiates the 2nd survey about ideas and how they arise.
24.02.2010
trendgipfel 2010
Robert Gerlach is giving a keynote about "Creative Skills" on the 24th of June in Frankfurt, Germany.
01.02.2010
Test-drive the new IQudo!
New website is on. New: The Creative Culture Program
» http://www.iqudo.com
15.12.2009
Winter Camp
IQudo takes off to reflect and refresh for 2010.
04.12.2009
Here today, gone tomorrow!
How to choose the right projects in turbulent times? Robert Gerlach will give insights about project management from a creative point of view. Date: Multi-Projectmanagement 2010, 26th-27th of April, Munich
16.11.2009
Play! - don't work
Lean Product Development: How to creative more ideas with less work? Robert Gerlach will give a lecture about playfulness. Date: Summit Product Development. 9th-10th of March, Zurich
02.11.2009
How to build up a creative culture?
Robert Gerlach holds lectures on corporate creativity at the Grande École de Communication et Marketing, Sup the Pub, Paris.
20.10.2009
How will shopping be like in 2020?
Together with 36 students of interior architecture we were in search of futuristic shop concepts. Client: Lidl.
19.10.2009
Where do ideas arise?
Why do ideas always pop up while having a shower. Robert Gerlach gives an interview on Radio Arabella, Munich.
» radio_arabella.mp3
 
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innovate or die!

The dragon takes the hindmost. More than 50% of all knock offs origin from China, and this dragon ain't slowing down. Confucius said: "Copy your master, and excel him." Yet those who understand R&D as "Rip off and Duplicate" will have to operate under high cost pressure, and against strong competition. Feasible in low wage countries, but deadly for Europe. Only those will remain successful, who:

  • Create new markets
  • Elate their customers, rather than just satisfying them
  • Develop faster than others can copy
  • Compete on ideas, rather than on price

To succeed in the 21st century you have to be a visionary supermind. Someone who constantly invents and reaches new dimensions. Following this strategy will make it almost impossible for product piracy. Whoever wants to copy an inventive company will have a hard time to follow. And still they will always follow.

Germany's best idea agent Robert Gerlach knows the secrets on how to find ideas (without using creativity techniques) and how to implement an idea culture within a corporation.