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08.03.2010
Survey: idea generation 2.0
IQudo initiates the 2nd survey about ideas and how they arise.
24.02.2010
trendgipfel 2010
Robert Gerlach is giving a keynote about "Creative Skills" on the 24th of June in Frankfurt, Germany.
01.02.2010
Test-drive the new IQudo!
New website is on. New: The Creative Culture Program
» http://www.iqudo.com
15.12.2009
Winter Camp
IQudo takes off to reflect and refresh for 2010.
04.12.2009
Here today, gone tomorrow!
How to choose the right projects in turbulent times? Robert Gerlach will give insights about project management from a creative point of view. Date: Multi-Projectmanagement 2010, 26th-27th of April, Munich
16.11.2009
Play! - don't work
Lean Product Development: How to creative more ideas with less work? Robert Gerlach will give a lecture about playfulness. Date: Summit Product Development. 9th-10th of March, Zurich
02.11.2009
How to build up a creative culture?
Robert Gerlach holds lectures on corporate creativity at the Grande École de Communication et Marketing, Sup the Pub, Paris.
20.10.2009
How will shopping be like in 2020?
Together with 36 students of interior architecture we were in search of futuristic shop concepts. Client: Lidl.
19.10.2009
Where do ideas arise?
Why do ideas always pop up while having a shower. Robert Gerlach gives an interview on Radio Arabella, Munich.
» radio_arabella.mp3
 
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nothing stops the clownfish

Evolutionary pressure typically forces living organisms, to become highly optimized, efficient and unique like the clownfish.

Since "Finding Nemo" the clownfish has become a superstar in the underwater world and indeed he is. Having invented a protection shield that only a few fish do know about, he is one of the rare species that can avoid the potent poison of the sea anemone. It is not exactly known how he accomplishes it. One theory is that the mucus coating of the fish may be based on sugars rather than proteins. This would mean that anemones fail to recognize the fish as a potential food source and do not fire their nematocysts or sting organelles. But this is just one theory. The clownfish still keeps his secret like Coca-Cola keeps its recipe.

Although life under water is no merry-go-round, for the clownfish it is. No fear of being taken over by a bigger fish, no competition, no stress. What is it that we can learn from the comedian amongst the fish?

Many, many years ago the clownfish had an idea. An outstanding idea that still keeps him afloat. Just one idea made him invincible. This proves again one fact: it's not size that matters, it's the quality. A great idea protects and appeases. Concerning the results of our innovation training we assure you to achieve similar effects.