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08.03.2010
Survey: idea generation 2.0
IQudo initiates the 2nd survey about ideas and how they arise.
24.02.2010
trendgipfel 2010
Robert Gerlach is giving a keynote about "Creative Skills" on the 24th of June in Frankfurt, Germany.
01.02.2010
Test-drive the new IQudo!
New website is on. New: The Creative Culture Program
» http://www.iqudo.com
15.12.2009
Winter Camp
IQudo takes off to reflect and refresh for 2010.
04.12.2009
Here today, gone tomorrow!
How to choose the right projects in turbulent times? Robert Gerlach will give insights about project management from a creative point of view. Date: Multi-Projectmanagement 2010, 26th-27th of April, Munich
16.11.2009
Play! - don't work
Lean Product Development: How to creative more ideas with less work? Robert Gerlach will give a lecture about playfulness. Date: Summit Product Development. 9th-10th of March, Zurich
02.11.2009
How to build up a creative culture?
Robert Gerlach holds lectures on corporate creativity at the Grande École de Communication et Marketing, Sup the Pub, Paris.
20.10.2009
How will shopping be like in 2020?
Together with 36 students of interior architecture we were in search of futuristic shop concepts. Client: Lidl.
19.10.2009
Where do ideas arise?
Why do ideas always pop up while having a shower. Robert Gerlach gives an interview on Radio Arabella, Munich.
» radio_arabella.mp3
 
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the new IQudo. ready to test drive.

In 2006 we thought of IQudo as a name for an intelligent car and registered the brand. Three years later a Japanese global player introduced a compact car with a similar name. Lucky for them, we were too busy developing our creative training program.

What does IQudo mean?

1. The word "IQudo" is derived from: "IQ" (intelligence quotient) and "Judo" (Japanese: meaning "gentle way"). We gently train the creative intelligence of people, agencies and companies.

2. [IQudo = IQ + you do]. This wordplay reflects our training approach: We communicate creative knowledge, our participants work on it. Creativity has to be experienced by everyone for himself.

Vocalized: "eye-Q-doh"