keynotes

How we will work in the near future.
1   play! - don't work
How to create an innovative culture.
2   8 principles of a creative culture.
Why the best ideas pop while having a shower.
3   have a break - have an idea!
 
Grap the RSS feed news
08.03.2010
Survey: idea generation 2.0
IQudo initiates the 2nd survey about ideas and how they arise.
24.02.2010
trendgipfel 2010
Robert Gerlach is giving a keynote about "Creative Skills" on the 24th of June in Frankfurt, Germany.
01.02.2010
Test-drive the new IQudo!
New website is on. New: The Creative Culture Program
» http://www.iqudo.com
15.12.2009
Winter Camp
IQudo takes off to reflect and refresh for 2010.
04.12.2009
Here today, gone tomorrow!
How to choose the right projects in turbulent times? Robert Gerlach will give insights about project management from a creative point of view. Date: Multi-Projectmanagement 2010, 26th-27th of April, Munich
16.11.2009
Play! - don't work
Lean Product Development: How to creative more ideas with less work? Robert Gerlach will give a lecture about playfulness. Date: Summit Product Development. 9th-10th of March, Zurich
02.11.2009
How to build up a creative culture?
Robert Gerlach holds lectures on corporate creativity at the Grande École de Communication et Marketing, Sup the Pub, Paris.
20.10.2009
How will shopping be like in 2020?
Together with 36 students of interior architecture we were in search of futuristic shop concepts. Client: Lidl.
19.10.2009
Where do ideas arise?
Why do ideas always pop up while having a shower. Robert Gerlach gives an interview on Radio Arabella, Munich.
» radio_arabella.mp3
 
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the 8 principles of an innovative culture

How enterprises can reinforce their innovative potential.

We identified 8 principles that make up a creative corporate culture. This lecture illustrates:

  • What you can learn from innovative enterprises and creative hot shops.
  • What type of corporate culture brings forth radical innovation.
  • How to implement the 8 key values of innovative cultures
  • What kind of environment you need to discover your talents and enhance your skills

What are the challenges that enterprises and industries will be faced with in the upcoming two decades? What products and services will consumers want to be offered in 2030? How can the current margin be sustained and marginal growth be created? There is a one-solution-fits-all answer to these challenges, a very simple one: ideas! Ideas are tomorrow's sustainable assets.

Numerous scientific surveys proved the corporate culture to be the determining factor for economic success of enterprises. The meteoric rise of the German creative agency Springer & Jacoby over the years 1985 to 2000 is yet another example of a notorious culture. The culture was part of the managements' principle: The four 4Cs: Customer, Creation, Cash and Culture. Having no posters on the walls and the desk left perfectly tidy in the evenings was definitely outstanding in a business that is known for being chaotic. Not only did this culture have a very tidy way of working, on the flipside of the coin stood great celebrations and unforgettable parties. Nowadays the most successful agencies in Germany are offshoots of the Springer & Jacoby culture.

Target group:

  • CEOs and Innovation Managers who wish to foster a lean innovation culture.
  • Marketing Managers and Project Leaders, who want to sustainably enhance the innovative spirit within the department.
  • Supervisors, who want to better understand the motives of High Potentials in order to properly manage them.
  • Freelancers and creatives who have already had the taste of an inspiring culture and want to learn more about it.

 

Please contact us for more information.