How to manage creatives? Robert Gerlach will give a keynote at the Trendforum 2010 in Munich in November.
why am I creative in one company and not in others?!

What are the challenges that enterprises and industries will be faced with in the upcoming two decades? What products and services will consumers want to be offered in 2030? How can the current margin be sustained and marginal growth be created? There is a one-solution-fits-all answer to these challenges, a very simple one: ideas! Ideas are tomorrow's sustainable assets.
Numerous scientific surveys proved the corporate culture to be the determining factor for economic success of enterprises. We identified 8 principles that make up a creative corporate culture.
This lecture illustrates:
- What you can learn from innovative enterprises and creative hot shops.
- What type of corporate culture brings forth radical innovation.
- How to implement the 8 key values of innovative cultures
- What kind of environment you need to discover your talents and enhance your skills
Target group:
- CEOs and Innovation Managers who wish to foster a lean innovation culture.
- Marketing Managers and Project Leaders, who want to sustainably enhance the innovative spirit within the department.
- Supervisors, who want to better understand the motives of High Potentials in order to properly manage them.
- Freelancers and creatives who have already had the taste of an inspiring culture and want to learn more about it.
Further keynotes:
Play! - don't work. Why we should play more in order to be creative.
Have a break - have an idea! Why the best ideas pop-up while having a shower.
Please contact us for more information.





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