About IQudo
We shed light on creativity
IQudo has inspired some of the best companies in the world
Mission
High everyone! We are IQudo, a learning space for creativity.
We operate at the intersection of science, creativity, and innovation. Our mission?
To empower you to be original, effective, and experience Creator’s High!
IQudo = IQ + you do!
Proprietary Approach
From insight to impact
We research, analyze and train creativity.
01
Research
We research on business creativity, challenging existing knowledge.
02
Analysis
We analyse the creative potential of individuals, teams, leaders, and organisations.
03
Training
We offer a cohesive and vivid learning experience.
Origin
The name IQudo is a fusion of 'IQ' (Intelligence Quotient) and 'Judo' (Jap. 柔道 jūdō, meaning "flexible way"). IQudo is a creativity dōjō* (Jap. 道場, place for learning).
Advantages
Once you know IQudo…
Five benefits of our proprietary approach.
Shift your thinking
01
Creators release what they thought to be right. They let go of assumptions, because in order to discover something truly new, at least one assumption has to change. Creators aren’t holding on to concepts or ideas either. They play with their thoughts and ideas. They love to experiment because they are eager to discover something new.
Solve a problem in one leap
02
Being creative is about stepping into the unknown, feeling comfortable there, and returning home with an effective solution. The animal that best describes this creative process is the jaguar. The name jaguar comes from the Tupi-Guarani word yaguar, which means „he who kills with one leap.” Like the jaguar, a great idea solves a problem in one leap!
Own your future
03
Today’s work life can feel like being stuck between tectonic plates. Whether you’re in tech or the creative industries, running a company, or just starting your journey, your ability to change, and solve problems is your greatest asset. Learning how to navigate and reinvent yourself in fast-changing times is a core lesson of IQudo. The future belongs to the resourceful. ✌🏻
Achieve more revenue
04
According to the IQudo study Creative Dividend, conducted at the Karlsruher Institute for Technology in 2024, companies that foster creativity are 4.4 times more likely than their peers to achieve revenue growth of 20%. Creativity isn’t just about ideas; it boosts your sales.
Feel Creator’s High
05
A flash of insight sparks a moment of pure euphoria. We call this feeling “Creator’s High.” Our brains release a cocktail of happy hormones, such as endorphins, dopamine, and endocannabinoids. We feel like Super Mario. The ultimate goal is to experience this state regularly. Those who know IQudo know how. 😊
Creativity is just for artists. Until an entrepreneur makes use of it.
History
IQudo-Milestones
Milestones in creativity training and research.
2006
IQudo® founded in Stuttgart
2008
Creativity Training Mercedes-Benz Arena, Stuttgart
2009
Creativity Training Barcelona
2010
Ideation Study I Stuttgart
2011
Creativity Training Seoul
2013
Creative Coach Training
2015
Ideation Study II New York / San Francisco
2016
Ideation Study III Mercedes-Benz / Karlsruher Institute for Technology
2017
Innovator‘s High Book
2020
Dual Thinking Creativity Method
2026
IQCI Analysis Questionnaire
2027
Creativity Program
