High, I'm Robert, founder of IQudo
„Why am I creative in one company but not in another?“
- Robert Gerlach – Creativity Trainer, Author & Inventor of Dual Thinking
Why am I creative in one company but not in another?“ This question has fascinated me ever since I discovered my creative talent early in my career at an advertising agency in New York. After working as an Art Director in Paris, Hamburg, and Barcelona, I founded IQudo® sport of ideas in 2006. Since 2012, I have also been exploring organizational creativity from a scientific perspective, supervising research projects at the Karlsruhe Institute of Technology. In 2017, I published my insights in the book Innovator’s High.
Of all the insights I’ve gained, this is my favorite: A great idea doesn’t just solve a problem or create a whole new world. There is more to it: A great idea gives you a real high! There’s no need to take a pill in Ibiza; cracking a tough challenge in your cubicle delivers a similar, exhilarating effect. Feeling Creator’s High is far more beneficial for our self-esteem than copying something ever could. Searching and finding a creative solution is a purely natural source of self-efficacy and joy.
Publications
Research
The Robert Gerlach Creativity Scholarships for doctoral and postdoctoral researcherssupport research and creative projects at the Institute for Entrepreneurship, Technology Management and Innovation (EnTechnon) in Karlsruhe.
Research & Analyse
Isabell Gollmer
MBA
Karl Maria Walter
PhD Candidate
Advisor
Prof. Dr. Orestis Terzidis
Chair and Head of Institute KIT, EnTechnon
