Dual Thinking at a glance
Dual Thinking is a research-based approach to innovation developed by IQudo. This new method seeks a solution based on the developer's desires as well as the user's wants. Therefore, a great idea is to be found in the space between the developer and the user.
1 Hour Keynote
Ever wondered why your best ideas simply don’t come on the job? Why is this? And why do some employees actually find their best ideas in the workplace? Get to know the research behind Dual Thinking. Creativity Coach Robert Gerlach shares his stunning findings of interviewing over 1.500 people in New York, San Francisco and Stuttgart. The author and founder of IQudo reveals how he invented DUAL THINKING, and how this new innovation approach fosters creativity at work, leads to engaged employees and happy users.
2 Days Workshop
What drives you? In this 2-days innovation workshop, we will start with your goals. Venturing into the unknown can be scary, therefore having a common vision helps to overcome obstacles and unites the team. Next, we gather information about trends, user behavior and the challenges you are facing. Having painted a big picture, we define the question we would like to ideate on. Ideation happens in small teams with the unique IQudo "Coopetition" Method. Finally, we build prototypes and evaluate them with the IQudo "4R".
3 Months Training
What’s needed to be resourceful in the workplace? In this 90-days training, you will learn the principles of “Field EngineeringSM.” You will understand what ideal surrounding employees need to find creative solutions. How to ignite passion within your employees and how to optimize inspiration among them. You will discover your personal peak creativity values and those of your peers. We will help you to identify your corporate creative identity and guide you to apply Dual Thinking in your innovation business.