Dual Thinking is a research-based innovation method that promotes employee engagement and user experience.
The Research behind Dual Thinking
IQudo Ideation Study III (2016).
The IQudo Ideation Survey III found that 37 percent of the 155 engineers have their best ideas on the job. The study had been conducted at the Karlsruhe Institute of Technology with Mercedes-Benz.
People having their best ideas at work
56 Engineers
Group B / Job-Inspired
People NOT having their best ideas at work
96 Engineers
Group A / Job-Uninspired
Passion drives On-the-job Creativity
Key Findings from our Research.
We found that passion is the #1 reason for on-the-job creativity. 55 percent of the Mercedes-Benz engineers cited „love for the job“ as the number one reason for their on-the-job creativity.
What further drove the creativity of the engineers was the inspiration between the co-workers (51%), plus the fact that creativity was required by the management (50%).
Surprisingly, for most of the job inspired engineers, time plays a minor role; ‚Time to ponder‘ came in sixth place only (10%).
Even more stunning, no one of the job-inspired engineers, mentioned: ‚Interior Design‘ which came in last place (0%). Instead, ‚Behavioral freedom‘ made it to 4th place (17%).
Dual Thinking integrates passion, purpose, empathy, and the possibilities of technology to develop creative solutions.
Dual Thinking at a Glance
4 good reasons to apply Dual Thinking.
Dual Thinking helps employees to identify and follow their passion.
Dual Thinking ignites developing products, services, business models, as well as a corporate vision.
Dual Thinking helps well established companies to get back in their startup spirit.
Dual Thinking fosters user experience and customer satisfaction.
Dual Thinking Model by IQudo
The Dual Thinking Model consists out of 8 phases.
Dual Thinking vs. Design Thinking
Dual Thinking encompasses user experience and employee engagement.
Design Thinking: Focus on the user
In Design Thinking, the developer finds a solution by observing the user. The key component is empathy. But, this one-sided focus on the user carries within the danger of not following one‘s own passion.
Dual Thinking: Focus on the user and the developer
In Dual Thinking the developer seeks a solution based on his desires as well as on the needs and wants of the user. This dual approach integrates passion and empathy. The developer finds an idea in the space between his passion and his empathy for the user.
Dual Thinking Workshop Impressions
Client: Barmer
Dual Thinking in the News
Magazine: managerSeminare 274, 01/2021
