Dual Thinking promotes employee engagement and user experience.
Dual Thinking by IQudo
New research-based innovation method.
The Research behind Dual Thinking
IQudo Ideation Study III (2016).
The IQudo Ideation Study III found that 37 percent of the 155 Mercedes-Benz engineers surveyed have their best ideas while working. The study was conducted at the Karlsruhe Institute of Technology in collaboration with Mercedes-Benz.
People having their best ideas at work
56 engineers
Group B / Job-inspired
People NOT having their best ideas at work
96 engineers
Group A / Job-uninspired
Passion drives On-the-job Creativity
Key Findings from our Research.
According to the study, passion is the main reason for creativity in the workplace. 55.2 percent of Mercedes-Benz engineers cited „love for the job“ as promoting creativity.
Other top reasons for ingenuity on the job include inspiring colleagues (51.7%) and creativity demanded by management (50%).
Surprisingly, time (10.3%) and interior design (0%) play a minor role for job-inspired creatives. Instead, „behavioral freedom“ made it to 4th place (17.2%).
Dual Thinking integrates passion, purpose, empathy, and the possibilities of technology to develop creative solutions.
Dual Thinking at a Glance
Four good reasons to apply Dual Thinking.
Dual Thinking helps employees to identify and follow their passion.
Dual Thinking supports creative thinking and innovative development
Dual Thinking helps companies to get back their startup spirit.
Dual Thinking fosters user experience and customer satisfaction.
Dual Thinking Model
The Dual Thinking Model consists of 8 phases.
Why Dual Thinking?
Dual Thinking vs. Design Thinking.
Design Thinking: Emphasis on Empathy
In Design Thinking, the developer finds a solution by observing the user. The key component is empathy. But, this one-sided focus on the user carries within the danger of not following one‘s own passion.
Dual Thinking: Focus on user and developer
With Dual Thinking, the developer aims for a solution rooted in both his personal aspirations and the user’s needs and wants. This dual method integrates intrinsic drive and empathy.
Dual Thinking Workshop Impressions
Client: Barmer
Dual Thinking in the News
Magazine: managerSeminare 274, 01/2021
