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Why Millennials need a different Approach to Innovation

Millennials

Millennials are known for not staying in any job for long. On the positive side, Millennials are also looking for PURPOSE.

Maybe Millennials quit their job more often because they can’t find purpose in their job? Therefore innovative companies could ask themselves: Is our innovation process purpose driven?

Nowadays, the majority of innovative corporations indulge in the innovation approach Design Thinking. This method puts much emphasis on ‘Empathy,’ which revolves around understanding people and their behaviour in order to design human-centered products. Trying to understand customer’s needs is wonderful, but what about the wants and needs of the next generation of inventors – the Millennials? Altruistically devoting oneself to sensing customer’s needs is noble, but ignores the importance of the desires of the employees.

Today, employee experience is as crucial as user experience. Unlike former generations, millennials search for meaning. Especially when it comes to innovation, meaning and passion are driving forces.  According to the IQudo Ideation Survey 2016, Passion is the number One reason for finding the best ideas on the job. Therefore, the new IQudo Dual Thinking Innovation Process focuses on empathy AND passion to not only please users but as well the Millennials who find their needs met and are therefore more likely to stay longer in their job.

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