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Robert Gerlach

Hi, I'm Robert, the founder of IQudo

ROBERT GERLACH, CREATIVITY TRAINER, AUTHOR & INVENTOR OF DUAL THINKING.

Driven by the question Why am I creative in one company and not in another?, I founded IQudo® in 2006. After 10 years of research, I found convincing answers, published the book Innovator's High, and invented the innovation method Dual Thinking. Today my goal is to help you find creative solutions that you love, your customers want, and the world needs.

My story

In 1992, I worked in two advertising agencies in New York City. One of them was the legendary Chiat\Day which introduced the Apple Macintosh. After that, I was on fire to create and went to Paris and Hamburg. But lo and behold, in some corporate cultures, my creativity was flying high while in others, I felt like I'd hit rock bottom. So I decided to create my own fashion line for men in Barcelona in 1999. Although my first collection made it to stores alongside high-end brands like Prada and Gucci, fashion was not for me. Somehow my search for great ideas took me on a trip around the world in 2003. I discovered things I'm still hooked on today, like dancing in Brazil and meditating in Thailand. After one year of traveling, I understood that creating involves many parameters such as a permissive culture, inspiring co-workers, and a deep connection with oneself. Today I am sharing with you the most important things that I have learned to help you discover your creative spark and feel confident despite an unknown future.

The meaning of IQudo

The word 'IQudo' is derived from IQ and Judo (Japanese: meaning "gentle way"). We gently train the creative IQ of people and organizations. IQudo = IQ + you do!

The IQudo Vision

Peak performance in work and sports equally requires gallons of sweat. However, work is associated with duty, discipline, and compulsion, while sports are linked with passion, drive, and enthusiasm. We'd like to change the perception of the creative process to be an exciting and rewarding ride similar to running a marathon or climbing a mountain.

The IQudo Mission

IQudo trains people and organizations to think outside the box.
What makes the training so special?! It will empower you to discover your purpose, your passion, and your best ideas using the research-based Dual Thinking approach.

The IQudo Manifesto

CREATIVITY BELONGS TO LIFE
IT IS A PRIMAL FORCE
THE PRINCIPLE OF EVOLUTION
THE SPARK OF INNOVATION
CREATIVITY SOLVES PROBLEMS IN A BLINK
CREATIVITY IS THE ANSWER
THE ANSWER THAT BREAKS THE LIMITS
AND RELEASES ENDORPHINS
CREATIVITY DRIVES PEOPLE TO SURPASS THEMSELVES
CREATIVITY IS A SPORT!

Train outside the box

Milestones in IQudo research and training

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