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Robert_Gerlach

Hi, I'm Robert, the founder of IQudo

Robert Gerlach, Creativity Coach, Author and Inventor of Dual Thinking.

Driven by the question “Why am I creative in one company and not in another?”, I founded IQudo® in 2006. After 10 years of intensive research, including at the Karlsruhe Institute of Technology, I finally got answers, developed Dual Thinking, and released the book Innovator's High in 2017.

Me in a nutshell: In 1992 I started creating logos, advertising campaigns, and commercials in agencies in New York, Paris, and Hamburg. As a startup entrepreneur, I created a fashion collection in Barcelona in 1999. I took acting classes in Hollywood in 2010 and 2011 to better understand teaching creativity. I even got some parts as a drug dealer, a priest in the 14th century, or a supervillain. In between, I discovered meditation in a monastery in Thailand and dancing in Brazil. Today, a perfect day for me is being able to express myself in six languages: English, German, Portuguese, Spanish, French, and dancing Forró.

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The meaning of IQudo

The word 'IQudo' is derived from IQ and Judo (Japanese: meaning "gentle way"). We gently train the creative IQ of people and organizations. IQudo = IQ + you do!

The IQudo Vision

Peak performance in work and sports equally requires gallons of sweat. However, work is associated with duty, discipline, and compulsion, while sports are linked with passion, drive, and enthusiasm. We'd like to change the perception of the creative process to be an exciting and rewarding ride similar to running a marathon or climbing a mountain.

The IQudo Mission

IQudo trains people and organizations to think outside the box.
What makes the training so special?! It will empower you to discover your purpose, your passion, and your best ideas using the research-based Dual Thinking approach.

The IQudo Manifesto

CREATIVITY BELONGS TO LIFE
IT IS A PRIMAL FORCE
THE PRINCIPLE OF EVOLUTION
THE SPARK OF INNOVATION
CREATIVITY SOLVES PROBLEMS IN A BLINK
CREATIVITY IS THE ANSWER
THE ANSWER THAT BREAKS THE LIMITS
AND RELEASES ENDORPHINS
CREATIVITY DRIVES PEOPLE TO SURPASS THEMSELVES
CREATIVITY IS A SPORT!

Train Outside The Box

Milestones in IQudo research and training