logo

Is everyone creative?

Probably the question I get asked the most often is: "Is everyone creative?" I’d like to return the question with: "Where you a child once?" Every child is creative – at least until they start school. School education emphasizes more on students giving the right answers than finding unconventional solutions. Schools promote uniformity and accuracy. Solving problems correctly later in life is certainly important when you are doing your taxes, but if you have well-trained creative skills you mightfind more write-offs. :)

Why do you think of creativity as a sport?

Whenever a keynote is given about creativity, at some point Thomas Edison’s quote comes into play: "Genius is 1 percent inspiration, 99 percent perspiration." Creativity is thought of as hard work. But why not see it as a sport?

We'd like to reframe creativity to be an exciting and rewarding ride similar to running a marathon or climbing a mountain. Peak performance in work and sports equally requires gallons of sweat. However, work is associated with duty, discipline and compulsion, while sports are linked with passion, drive and enthusiasm.

Creative people (creatives) and athletes glow when they talk about their professions. One reason is because they both feel awesome after a “workout.” While runners experience runner’s high, creatives experience Innovator's HighSM. With the iQudo creativity workout plan, everyone will understand how to perceive problem-solving as a sport, and they'll learn how to release the same endorphins as athletes.

The goal of iQudo is to score ideas that are novel and useful which, in a time where markets emerge and collapse overnight and globalization increases competition, is crucial for mind workers. The analogy between sports and goal-oriented creativity can be applied on various levels. A small problem is a sprint, while inventing a new product can be compared to a marathon. On an emotional level, the frustration and euphoria athletes experience in a game are similar to the ups and downs innovators experience during the creative process.

For whom is the IQudo Creativity Training for?

  • For professionals who want to discover their creative skills and learn how to develop outstanding ideas.
  • For leaders who want to spark the innovative drive of their companies.
  • For HR staff and coaches who want to best support people in delivering brilliant ideas.
  • What Creativity Training is right for me?

    Creativity is colorful and multifaceted. We treat it that way too. We approach creative thinking from different perspectives: cognitive, emotional, intuitive and corporate. We offer three types of creativity training programs:

  • If you want to understand the different stages of the creative process, train your creative intelligence on multiple levels: cognitive, emotional and intuitive, learn useful tactics and produce magic by yourself, the Creative Skills Training are the best fit for you.
  • If you want to learn how to facilitate an inspirational culture where creativity can thrive and become confident in leading innovators and dissenters, the Creative Leadership Trainings are right for you.
  • If you want to get a thorough understanding of business creativity, train your creative intelligence, establish an innovative culture and learn how to lead ideation workshops as well as educate co-workers in creative thinking, the Creative Master Training (black) is right for you.

    Note: This training includes the content of the IQudo Dual Thinking, Creative Skills and Creative Leadership training.

  • How is the Dual Thinking Workshop different from the Creativity Trainings?

    The two-days Dual Thinking Workshop is about results first. We focus purely on generating ideas based on your challenges and guide you through the creative process with our unique IQudo methods, like the IQudo Ping-Pong Shake or the IQudo Coopetition method.

    The IQudo Creative Skills and Leadership Training are about understanding the sport of ideas for you to become an idea athlete. Instead of applying standardized creativity techniques, we help you to discover your resourcefulness naturally and give you a thorough understanding of how to facilitate a creative corporate culture.

    For what kind of industries is the Dual Thinking Workshop meant to be?

    Every kind of industry is just right for the Dual Thinking Workshop (and the IQudo Creativity Trainings). It doesn't matter if you are dealing with semiconductor technology or washing powder. For instance, our unique IQudo Coopetition method focuses on four core human qualities, like:

  • Identification. Identifying with the same vision or passion.
  • Comparison. Comparing one's own performance with the other.
  • Cooperation. Inspiring and helping each other to get better.
  • Competition. Winning over each other.
  • What does IQudo mean?

    The word "IQudo" is derived from "IQ" and "Judo" (Japanese: meaning "gentle way"). We gently train the creative IQ of people and organizations. IQudo = IQ + you do!

    IQudo sounds like martial arts. And yes, there is this parallel to self-defence. To defend yourself against an unknown future. The ultimate goal of IQudo is self-efficacy. You might not know the future, but because you have trained your creative IQ, you feel confident to find the perfect answer for any given challenge.

    Why do you combine physical fitness with creativity?

    The iQudo ideation survey 2015 found that almost 31% of all ideas are generated during movement activities, like running, bicycling and walking. Scientific studies have proven the physical and psychological benefits of movement and creativity. By using physical exercises. We demonstrate how creativity and movement affect each other. Following some key findings on physical activity and creativity:

  • The formation of new nerve cells is facilitated which fosters the plasticity, interconnectedness and adaptability of the brain.
  • The increase of the neurotransmitter BDNF (Brain-Derived Neurotrophic Factor) encourages the growth and differentiation of new neurons and synapses.
  • Higher levels of hormones such as serotonin, noradrenaline, and dopamine are floating through the brain.
  • Higher blood flow increases the supply of nutrients and oxygen to the brain.
  • Conscious and unconscious thinking is stimulated.
  • The cooperation of both hemispheres (analytical and emotional thinking) is increased.
  • Would it be sufficient to just take part at the Dual Thinking Workshop?

    Yes and no. If you are interested in understanding the basics of the creative process then you are all set with the Dual Thinking Workshop. However, if you would like to know more about your personal resourcefulness, like how physical fitness increases your capacity to think out of the box or how emotions and intuition is best used in the creative process, the Creative Skills Emotion and Intuition training are indispensable.

    Have more questions? Send us an email.