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What is the Dual Thinking Method?

Dual Thinking is a research-based approach to innovation developed by IQudo. This new innovation method integrates the passion of the developer, the needs of users, and the possibilities of technology to discover your purpose, your passion, and your best ideas.

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The Research behind Dual Thinking

Since 2010, we interviewed over 3.000 people about what drives their creativity. According to the IQudo Ideation Survey III (2016), in cooperation with the Karlsruhe Institute for Technology and Mercedes-Benz, we found that passion is the #1 reason for on-the-job creativity.

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Why Leaders favor Dual Thinking

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Why Generation Y favors Dual Thinking

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Dual Thinking Impressions

IQudo has inspired some of the best companies in the world

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Dual Thinking Training for Corporations

LIFE WORKSHOPS

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Create Dual Solutions

3 DAYS / 2 COACHES

Learn the core skills and mindsets of Dual Thinking. Integrate your passion, the needs and wants of users, and the possibilities of technology to find creative solutions.

TARGET GROUP

Knowledge Workers, Entrepreneurs

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  • Identify what drives you
  • Understand user needs and wants
  • Explore the possibilities of technology
  • Define a uniting question
  • Ideate with the IQudo Coopetition (Cooperation & Competition) method.
  • Prototype your ideas
  • Evaluate ideas with the IQudo "4R" (Resources, Resonance, Relevance, Rock ‘n’ Roll).
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Find your Corporate Vision

3 DAYS / 2 COACHES

In this training, you will define your corporate creative identity and craft a compelling vision and/or business strategy for your corporation.

TARGET GROUP

Top-Management

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  • Use insights from your past experiences to identify your core values for peak performance
  • Identify your core strengths, passions, and values
  • Understand the situation you are in by answering questions like "What are the changes the world is facing?" or "What are the challenges your company is facing?"
  • Explore the possibilities of technology
  • Define a uniting question
  • Ideate with the IQudo Coopetition (Cooperation & Competition) method.
  • Create the story around your vision
  • Evaluate your vision with the IQudo '4R' (Resources, Resonance, Relevance, Rock ‘n’ Roll).
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Cultivate a Startup Spirit

2 x 2 DAYS / 2 COACHES

Foster a creative culture for people to develop their best ideas. Learn how to optimize inspiration among co-workers, and how to manage out-of-the-box thinkers.

TARGET GROUP

Top-Management, Entrepreneurs

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  • Learn how to distinguish between innovation and core business.
  • Implement a culture of trust and collaboration.
  • Discover the principles of Field EngineeringSM
  • Learn how to build diverse, and collaborative teams.
  • Understand what makes creative people thrive.
  • Discover two new management styles for handling creative people: “Leading by Constructive Contradiction” and “Leading by Challenging Genius”.
  • Find out how to integrate out-of-the-box thinkers into your team.
  • Learn how to deal with resistance to ideas and prepare the organization to accept them.
  • Become confident in leading creative people.

It's like in any relationship, isn't it?

Robert Gerlach. Creativity Researcher. Trainer. Founder of IQudo.

Why I developed Dual Thinking

I believe there are two sides that should be considered when it comes to creating: the client's and the developer's view. If the wants and needs of both sides are met, both have the chance to transform and will happily continue working with each other.

How to Dual? Start here:

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